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Mass market musk features unique marketing campaign.
August 17, 2017
By: Melissa Meisel
She's unique in every way and continues to expand her celebrity empire with a new fragrance…launching exclusively at Walgreens and Walgreens.com, Katy Perry’s INDI is a one of a kind seductive musk fragrance that elevates the senses, crafted with eleven different musks that blend beautifully with top notes of oriental plum and Italian bergamot, said sources at Coty. The accompanying campaign celebrates all consumers with the motto “Different. Together.” Further celebrating the id...
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